COACHING IN SOCIAL NETWORKS, IT IS ONLY A TREND OR IT IS A REAL NECESSITY?

On Wednesday I read an article that I found in “The Economist” in which Gustavo Entrala, CEO of 101, was explaining that as the same way as in finances or economy we don’t discuss about the need of having the appropriate formation, in communication or marketing should be the same.

He referred to the “boom” of social network. The recently appearance of this new way of communication between business and consumers has caught us unawares.

Do you think that we are prepared? Do we have, in our business, the right people to deal with this new social network? Do we need some coaching?

The answer is yes. We need coaching or some kind of formation because, the fact that our business has a profile on Facebook or many followers in Twiter, requires a previous strategy.

So, as a result of all of the above, these days, Community Managers (professionals of communication which are in contact with clients and consumers) are the most demanded jobs.

In fact, now, there is no doubt that we are in front of a new discipline that need experts.

WEDDINGS

Some days ago, I found a report in the newspaper “The Times” that talked about weddings. They basically said that is being a transition on the marriage celebration.

These days, people that want to get married, more often choose hotels and historic houses to celebrate the ceremony than churches. This is the curious fact that studies say about those who are marrying lately in England.

This fact shows us that times are changing and nowadays the traditional church wedding is becoming less popular as couples look for alternative venues at home and abroad so, taking this into a business point of view, we could say that our society is constantly changing, always looking forward to new stuff, wondering new things to have or to do, and this, as we see in this example of the wedding celebration, bit by bit we are leaving the traditional stuff apart to enter in a new way of living where new and innovative products and services are required.

How will life be in 70 years? We will still appreciate the same things? I don’t know, but I would like to know it...

100% SPANISH

Lately the Spanish culture and the Spanish way of living, is awakening the curiosity of many countries.

One thing that demonstrates this is the way that eastern countries are interested in our food and culture by buying Spanish food products. They want to know every day more about Spain, indeed, there are many Chinese people who likes and want to learn how to dance “sevillanas”!

All this is contributing to the internationalization of Spanish restaurants or Spanish food stores around the world because, as we all know, the most known thing of our culture is our food, the Mediterranean diet.

We can’t waste this emerging opportunity of business!

 Now it’s a great moment to introduce our products in new countries, countries in which our stuff will be new for them.

We don’t have to pass up this moment. We must start moving to try to reactivate the Spanish economy. We have a great opportunity to take advantage of and make business with it!

MAKING BUSINESS

These days, many people without work are thinking in how to make money, thinking in new business, wondering to launch new products... But not only people without work are thinking these kinds of things, companies also do this.

We are immersed in a society which is based on consume (consumer society) so if you are one of those who are thinking in new types of business, the first thing that you might know is that the best way to succeed in business is by creating new necessities for people. A great example is the IPad, unknown some years ago.

As we all know, the crisis has convulsion the world so now, people must face it and stop wasting time complaining about what is happening, so thinking in this kinds of things could be a great thing to do!

I encourage you to think about it, you always have to look at the bright side of things. 

Social Networking

When I think about social networking, the first thing that it comes to my mind is Facebook.

Facebook is a very useful tool because connect people from all around the world and, a part of this, can also work as a massive channel of communication.

Nowadays, more and more business use these social networks to become worldwide known and to search what people need or think about their companies so as to know in which aspects the business can improve.

I think that social networking is a very useful way to be related with the market because through it, the companies can know better what people want and look for.

 So, in my opinion, this is a great way to be in touch with your consumers, what do you think??